Vicinity Design sees the world through the lives of people, whether ordinary or not, whose unique stories are the heart of inspirations.
A multifaceted agency filled with young talents and an open heart towards creativity whilst breaking barriers, Vicinity Design seeks to incorporate elements of storytelling, design, illustrations, conceptualization, to bring the best artworks and media that best represents your visions into reality.
We at Vicinity Design seek to bring a breath of fresh air through our values of constantly learning and getting out of comfort zones. By fostering employees to nurture their talents, we are able to tell stories and execute them in the most moving and exhilarating projects that would change perspectives, bring awareness, share messages, and bringing people closer together.
From services such as Animated Video Production, Explainer Videos, Broadcast, Social Content, and Visual Effects, by providing holistic content solutions with our partners and enabling intelligent synergies within your campaigns, while improving the consistency of your branding to achieve cost-effective solutions, we diagnose and create with a strong purpose.
Our logo comprises a primary wordmark and a secondary tagline, each serving distinct roles in our brand identity. To maintain consistency and clarity across all applications, please adhere to the following guidelines:
Our brand identity is represented through three distinct logo configurations: the full logo with background color, the wordmark and small text alone, and the wordmark alone. Each variation serves specific purposes to maintain brand consistency across various mediums and contexts.
Usage Contexts:
Suitable as the single element on a full page/slide. Example: for the first and last slide on slide decks, merchandise like t-shirts, mugs, and tote bags. etc
Guidelines:
Use the full-color logo on the full single coloured background provided
Use logo file:
Usage Contexts:
Suitable as an element on a page/slide. Example: for letterheads, business cards, watermarks for slide decks and internal reports, website headers/footers, email signatures, etc.
Guidelines:
Use this variation when the background is neutral or when the logo needs to be presented with additional graphical elements.
Use logo file:
Usage Contexts:
Suitable for contexts where simplicity and elegance are desired.
Example: for app icons, small promotional items, co-branding situations where the primary brand's identity is already established.
Guidelines:
Use the wordmark alone only when the brand is already well-recognized or when the context supports a minimalist design.
Avoid using this variation in contexts where the brand's full identity needs to be communicated.
Use logo file:
Usage Contexts:
Suitable as the single element on a full page/slide. Example: for the first and last slide on slide decks, merchandise like t-shirts, mugs, and tote bags. etc
Guidelines:
Use the full-color logo on the full single coloured background provided
Use logo file:
Usage Contexts:
Suitable as an element on a page/slide. Example: for letterheads, business cards, watermarks for slide decks and internal reports, website headers/footers, email signatures, etc.
Guidelines:
Use this variation when the background is neutral or when the logo needs to be presented with additional graphical elements.
Use logo file:
Usage Contexts:
Suitable for contexts where simplicity and elegance are desired.
Example: for app icons, small promotional items, co-branding situations where the primary brand's identity is already established.
Guidelines:
Use the wordmark alone only when the brand is already well-recognized or when the context supports a minimalist design.
Avoid using this variation in contexts where the brand's full identity needs to be communicated.
Use logo file:
The CMYK version of the wordmark is for use in printed items such as: newsletters, annual reports, posters, etc.
File name indicated as: "Vicinity Agency - CMYK_..."
The RGB version of the wordmark is available for digital-based application such as on: websites, social media, credit slates, etc.
File name indicated as: "Vicinity Agency - RGB_..."
The greyscale version of the logo is made up of tints and solids in a single colour- in our case, either of the two main brand colours, 100% black or 100% white. This is for use as watermarks or in print jobs that only make use of black and white, such as: newspaper notices, adverts, etc.
Use logo file with suffix: "- Black" or "- White" etc
When using our logo, please note colour choices should be made with consideration for contrast between the logo and background to ensure visibility of the logo.
As much as possible, please use the Vicinity Logo with the given background.
The logo and background colour may be changed, but if so, use only our two main brand colours or 100% black or 100% white.
Priority should always be to use our brand colours whenever possible.
Examples of all colour combinations allowed are listed below / on the right
Standard Colours
100% White on Vicinity Sky Blue
Vicinity Beige on 100% Black
100% White on 100% Black
Vicinity Sky Blue on 100% White
100% Black on 100% White
100% Black on Vicinity Beige
The standard size for most credit slates or end slates is 100% of the original eps size.
For watermarks on photographs or visual material on social media, the wordmark size should be 81% of the original eps size.
Credit Slate Size: 100% of the original eps size. Width of logo from Vicinity 'V' to 'Y' = 450.5 pixels
Watermark Size: 81% of the original eps size. Width of logo from Vicinity 'V' to 'Y' = 364 pixels
Allow a clear area equivalent to the exact width of the reversed 'C' in 'VICINITY'
There are two preferrred positions to place the logo wordmark.
For photographs or social media material, it is best to place the wordmark on the center-bottom of the item.
For credit slates, it is best to place the wordmark in the center of the slate.
Where this is not possible because of the type of media being used, the logo may be positioned elsewhere as long as other guidelines are followed.
(see the Brand Assets section for logo templates)
Our typography consists on one font family: Century Gothic. There are two main weights to this font-style: Regular, and Bold.
We believe that the weight used for each individual message should be what suits it the best.