Vicinity

01. Introduction

VICINITY is Asia’s one-stop creative production house.

We bring together video, social media, design, and events to amplify the stories people and brands already have – stories that inspire others and resonate with communities.

Across our four teams – Studio, Events, Agency, and Design – we collaborate closely with the people and communities we create with, bringing stories to life through visuals, events, and creative experiences that spark curiosity and connection.

Beyond client projects, we empower youths to explore and grow their creativity through masterclasses, learning journeys, and career labs – helping the next generation of storytellers find their voice.

And through everything we do, whether in collaboration with others or with communities, our core focus is the same: creating moments people remember, stories communities carry, and experiences that matter.

02. Logos

Download all Logos Workfiles ↗

Download all Logos PNG ↗

Our new logo represents the entire VICINITY brand identity, with no secondary tagline, as opposed to each business unit's own logo, which is composed of the key wordmark (logo) and their distinct identities. To maintain consistency and clarity across all applications, please adhere to the following guidelines:

a. Logo Variations and Appropriate Usage

Our brand identity is represented through three distinct logo configurations: the full logo with background color, and the brand name/logo alone. Each variation serves specific purposes to maintain brand consistency across various media and contexts.

Logo with Gradient Background

Usage Contexts:

Suitable as the single element on a full page/slide. Example: for the first and last slide on slide decks, merchandise like t-shirts, mugs, and tote bags. etc

Guidelines:

Use the full-color logo on the full single coloured background provided

Use logo file:

RGB psd file

Logo with Gradient Background (Circular)

Usage Contexts:

Suitable as profile picture for social media platforms.

Guidelines:

Use the full logo without changing the logo to background ratio

Use logo file:

RGB psd file

Logo with Black Background

Usage Contexts:

Suitable as the single element on a full widescreen.

Guidelines:

Use the full logo without changing the logo to background ratio

Use logo file:

RGB eps

RGB png

Logo with Black Background (Square)

Usage Contexts:

Suitable as the single element on a full page/slide. Example: for the first and last slide on slide decks, merchandise like t-shirts, mugs, and tote bags. etc

Guidelines:

Use the full logo without changing the logo to background ratio

Use logo file:

RGB eps

RGB png

Logo without Background

Usage Contexts:

Suitable as a watermark.
Example: for letterheads, business cards, watermarks for slide decks and internal reports, website headers/footers, email signatures, etc.

Guidelines:

Use this variation when the background is neutral or when the logo needs to be presented with additional graphical elements.

Use logo file:

RGB eps

RGB png

b. Logo Usage Guidelines

i. Visibility

When using our logo, please note colour choices should be made with consideration for contrast between the logo and background to ensure visibility of the logo.

As much as possible, please use the default Vicinity Logo in #4A5A67 with the given Gradient background. Failing that, the next best option is to use the Vicinity Logo in #4A5A67 on our Brand White (#F3F3F3).
The logo maybe also be used in the paired main and secondary brand colours of our subunits.
Lastly, aside from our brand colours, 100% black or 100% white may be used.

Examples of all colour combinations allowed are listed below / on the right

Default: #4A5A67 on Gradient Background

#4A5A67 on #F3F3F3 background

Vicinity Studio Standard Colours

Vicinity Studio on 100% Black

Vicinity Agency Standard Colours

Vicinity Agency on 100% Black

Vicinity Design Standard Colours

Vicinity Design on 100% White

Vicinity Events Standard Colours

Vicinity Events on 100% Black

100% White on 100% Black

100% Black on 100% White

ii. Sizing

The standard size for most credit slates or end slates is 100% of the original eps size.

For watermarks on photographs or visual material on social media, the wordmark size should be 81% of the original eps size.

Credit Slate Size: 100% of the original eps size. Width of logo from Vicinity 'V' to '™' = 430 pixels

Watermark Size: 81% of the original eps size. Width of logo from Vicinity 'V' to '™' = 347 pixels

iii. Clear Space

Allow a clear area equivalent to the exact width of the reversed 'C' in 'VICINITY'

iv. How NOT to use the logo

c. Logo Usage for Malaysia

For all logo usage in Malaysia — including client materials and presentation decks — there is no ™ (trademark) symbol to be used with the Vicinity logo.Please follow the same usage requirements in b. Logo Usage Guidelines.

04. Colours

The main colour identity features a gradient background that incorporates four key accent colours set against an off-white base. These four colours are a combination drawn from the all Vicinity brands, creating a cohesive and unified visual identity across all touchpoints.

Copy the Hex Codes Here ↗

05. Typography

To reflect the brand’s original identity, Century Gothic remains our primary typeface, used in Regular and Bold weights. Regular supports readability for body text, while Bold is used for headlines and key emphasis. Italics may be used sparingly for quotes, captions, or subtle emphasis, but should not replace Bold or Regular for primary messaging.

See what we did there? 😉

06. Brand Assets

a. Favicon

Link to Assets ↗

b. Presentation Slides

Link to Presentation Slides Workfile↗

Download Presentation Slides Template↗

Background design for project presentation slides

c. Social Media Templates

View all Social Media Templates ↗

Link to Workfile ↗

Download Reel Cover Template↗

Instagram Reels covers will be designed to reflect the specific Vicinity brand associated with each project, ensuring clear brand alignment and visual consistency.

Link to IG Statics Workfile ↗

Instagram posts are designed with clear intent, blending 3D and real-life elements with clean vector graphics to create visually engaging and cohesive content.