VicinityTM

01. Introduction

02. Logos

a. Logo Variations and Appropriate Usage

b. Logo Usage Guidelines

b. Social Media Templates

c. Banners

07. Mascot

a. Mascot Base

b. Stickers for Studio Mascot

01. Introduction

Vicinity Studio sees the world through the lives of people, whether ordinary or not- whose unique stories are the heart of inspirations.

We are dedicated to producing compelling video content to inspire others by creating a sense of interconnectedness- through real life events, awareness, captivating and highlighting the many lives of the people around us, to form the nucleus of community living.

Vicinity Studio mainly comprises millennials and Generation Z employees, whose talents are flourished and recognized into bringing values, morals, and lessons into the finished product, and we believe in the virtue of inclusivity, openness, vulnerability and to constantly learn from peers and acquaintances that surround us.

We at Vicinity Studio offer services such as Video Production, Corporate Video, Live Streaming, Documentaries, Advertisements, and many more that are related to Videography and Content for any and every occasion.

02. Logos

Download all Logos ↗

Our logo comprises a primary wordmark and a secondary tagline, each serving distinct roles in our brand identity. To maintain consistency and clarity across all applications, please adhere to the following guidelines:

a. Logo Variations and Appropriate Usage

Our brand identity is represented through three distinct logo configurations: the full logo with background color, the wordmark and small text alone, and the wordmark alone. Each variation serves specific purposes to maintain brand consistency across various mediums and contexts.

Logo with Gradient Background

Usage Contexts:

Lorem Ipsum

Guidelines:

Lorem Ipsum

Use logo file:

RGB psd file

Logo with Gradient Background (Circular)

Usage Contexts:

Suitable as profile picture

Guidelines:

Use the full logo without changing the logo to background ratio

Use logo file:

RGB psd file

Logo with Background (Black and White Versions)

Usage Contexts:

Lorem Ipsum

Guidelines:

Lorem Ipsum

Use logo file:

RGB psd file

Logo with Black Background

Usage Contexts:

Suitable as the single element on a full widescreen.

Guidelines:

Use the full logo without changing the logo to background ratio

Use logo file:

RGB eps

RGB png

Logo with Black Background (Square)

Usage Contexts:

Suitable as

Guidelines:

Use the full logo without changing the logo to background ratio

Use logo file:

RGB eps

RGB png

Logo without Background

Usage Contexts:

Suitable as a watermark.
Example: for letterheads, business cards, watermarks for slide decks and internal reports, website headers/footers, email signatures, etc.

Guidelines:

Use this variation when the background is neutral or when the logo needs to be presented with additional graphical elements.

Use logo file:

RGB eps

RGB png

b. Logo Usage Guidelines

i. Visibility

When using our logo, please note colour choices should be made with consideration for contrast between the logo and background to ensure visibility of the logo.

As much as possible, please use the default Vicinity Logo in #4A5A67 with the given Gradient background. Failing that, the next best option is to use the Vicinity Logo in #4A5A67 on our Brand White (#F3F3F3).
The logo maybe also be used in the paired main and secondary brand colours of our subunits.
Lastly, aside from our brand colours, 100% black or 100% white may be used.

Examples of all colour combinations allowed are listed below / on the right

Defalt: #4A5A67 on Gradient Background

#4A5A67 on #F3F3F3 background

Vicinity Studio Standard Colours

Vicinity Studio on 100% Black

Vicinity Agency Standard Colours

Vicinity Agency on 100% Black

Vicinity Design Standard Colours

Vicinity Design on 100% White

Vicinity Events Standard Colours

Vicinity Events on 100% Black

100% White on 100% Black

100% Black on 100% White

ii. Clear Space

Allow a clear area equivalent to the exact width of the reversed 'C' in 'VICINITY'

iii. How NOT to use the logo

04. Colours

The main colour identity features a gradient background that incorporates four key accent colours set against an off-white base. These four colours are a combination drawn from the all Vicinity brands, creating a cohesive and unified visual identity across all touchpoints.